A-Beauty: who, what, why?
The Australian aesthetic of minimal, natural and cutting edge. This week we sat down with and quizzed our Co-Founder and Product Developer Vicki Engsall to find out why Australian Beauty is so important to her.
Why Australian ingredients?
When you use an Australian grown product, you are directly supporting our Australian farming families. Not only that, but the quality of Australian produce is also second-to-none with unique ingredients such as Kakadu Plum, Lili Pili and our own signature Wadi-Wadi Jojoba which are not available anywhere else in the world and only found right here in our backyard! In addition, Australian grown ingredients offer traceability, so you know how your product has been handled and where it has been, and you also know that ethical practices have been used and workers are paid fairly. Australian produce is also safe, free of disease and chemical and biological contaminants grown in a clean environment. When sourcing components for our skincare, I had strict guidelines that I stuck too to ensure that I was providing not only you with the highest and most effective skincare available but that it came to no extra cost to the environment or others’ lives. It turns out that Australia has some of the most incredible ingredients right here that ticked all the sustainable and ethical boxes. Now many countries around the world have cottoned on to the fact that Aussie grown is outperforming other ingredients, insert the rise of A-Beauty!
Why a TJC skincare regime?
When we formulate products, we make sure that they all compliment each other and work together for the optimum result.
For example, in our Age-Defying Range, our Jojoba Activating Cleansing Oil works to remove make up and impurities while keeping the skin moisturised and not stripped. On its own this oil cleanser is a powerful yet nourishing cleansing tool. However, it can also be paired with our Jojoba Bead Ceanser from our Nourishing Range as a double cleanse. This velvety cream cleanser has the addition of Jojoba Beads to give the skin a gentle buff and exfoliation and of course an extra cleanse if you’re after that deep clean. But, for a simpler cleansing regime either one of these can do the job.
Follow cleansing with the Jojoba Water Toning Mist which will firstly dampen the skin to allow better absorption of your next step, but also provide moisture barrier protection, moisture and antioxidants.
The next step, our Ultimate Serum is designed as the humectant step (water hydration step). It is full of two weights of Hyaluronic Acid which holds 1000 times its weight in water and contains potent active ingredients such as Peptides and Vegan Collagen HumaColl21. Like most actives, when applied on damp skin (after your Jojoba Water Toning Mist) it allows easy skin penetration.
This works well with the Ultimate Youth Potion which is the emollient step (oil moisturisation step) and provides moisturisation from an oil perspective as well as providing essential omegas, vitamins and antioxidants while balancing out the oils in the skin. The benefits of each of these products are designed to compliment each other and work together. They are both concentrated formulas, one with water and one with oil getting the best of each in each product.
The last step is the occlusive step, the moisturisation step to hold all the goodies in and to help prevent moisture loss in the skin. When we formulate our moisturisers, not only as a barrier step but we add in ingredients that will compliment your previous steps. An example is our Ultimate Day Cream where we have added in an ingredient for blue light protection and an ingredient to help add luminosity to the skin and improve skin smoothness. Whereas the Ultimate Night Cream provides a different function, to repair the skin overnight and help reduce fine lines and wrinkles. Everything works together for a complete skin care regime to give amazing skin results, making sure no aspect is overlooked. When using products from many different brands, more research is required to ensure you are firstly not doubling up, secondly, not overloading the skin with too many actives and cause it to break out and have the opposite effect, thirdly to make sure you are covering a wide range of skin concerns from hydration (both water based and oil based), to antioxidant protection, to active ingredients to a great occlusive that won’t clog the pores. All products within our regimens have the correct percentages of ingredients to make sure everything is perfectly balanced and safe, that is something hard to do on your own.
The thought behind multi-tasking products?
While we formulate products to compliment each other, when we can, we try to include as many benefits as we can in each product to keep the regimen simple and minimalistic. Sometimes it is not possible to do this which is why we have a variety of steps in each regimen. However, we have made sure that all of our products deeply hydrate the skin by using our Wadi-Wadi Jojoba as our hero ingredient and complimenting it with specific active ingredients for targeted skin concerns. An example is our Pigmentation Oil which contains our Wadi-Wadi Jojoba and is complimented by Vitamin C to help brighten the skin, Vitamin A in the form of Carrot Oil to help stimulate cell turnover and active ingredient Rumex to help reduce pigmentation and protect the skin from further pigmentation. Because of this perfect blend of ingredients, the Pigmentation oil is such a nourishing facial oil and at the same time targets skin concerns. Another example of a multi-tasking product is our Multi-Defence Moisturiser which contains a wide range of ingredients to target many different skin concerns. Again with a base of Wadi-Wadi Jojoba to hydrate the skin complemented by Zinc to provide broad spectrum SPF protection and Ectoin which helps to reduce inflammation in the skin, provide protection against blue light, infra-red and pollution while protecting and treating pigmentation.